From one workforce
to a whole nation
Every claim in our story is anchored to a deployment that happened, with numbers that were measured. These are the engagements that prove Community-Powered Wellness Infrastructure works — at corporate, destination, city and national scale.
DHRE Recharge — Dubai Holding Real Estate
A year-long workforce wellbeing programme that generated the first comprehensive workforce behavioural intelligence report in the region — and proved that corporate culture can be measurably transformed.
Dubai Transform — Dubai Department of Economy & Tourism
A 90-day government employee transformation programme under the Dubai Fitness Challenge umbrella — the productised reference template for every future TRANSFORMATION OS deployment.
AlUla Wellness Festival — Royal Commission for AlUla
Four consecutive editions of Saudi Arabia's first wellness festival of its kind — repositioning one of the oldest cities in the Arabian Peninsula, home to UNESCO World Heritage site Hegra, through wellness-led visitor engagement.
DHA Health & Happiness — Dubai Health Authority
A public health campaign that mobilised an entire city's population — citizens, schools and workplaces — through challenges, events and community engagement infrastructure.
Dubai Fitness Challenge — 30×30
Technology backbone and delivery partner across multiple editions — including curating two fitness villages with 30 full-time professionals, 350 freelance instructors, and 5,500 free bookable activities in a single edition.
COREUNITY Festival — Hatta
The first-of-its-kind camping-style wellness festival in the Hatta Mountains, created with Dubai Shopping Festival, Wadi Hub and Dubai Holding — three days of Music, Movement and Community, growing year on year.
Full case studies, films and event galleries live on our experiences arm.
Visit Core Experiences →A decade of compounding community
Launched in Dubai in 2008. Technology platform live since 2015 — collecting behavioural data to inspire movement ever since.
Your community could be next
Whether you lead a workforce, a destination, a city or a school system — the infrastructure is built and proven.
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