We don't compete with the wellness industry.
We power it.
CORE DIRECTION HOLDINGS operates beneath and across adjacent categories as the integrating infrastructure that lets each deliver more value to their audiences. Fitness apps, community platforms, event agencies, consultancies — every adjacent player wins through our existence.
Four routes into the ecosystem
Government & destination programmes
Multi-year strategic partnerships with governments, royal commissions, tourism boards and destination developers — national campaigns, destination activation, and population-scale transformation programmes, delivered at the operated tier.
- Anchors: DHA, RCU AlUla, Dubai Fitness Challenge, DET
Certified delivery partners
Event agencies, coaching businesses, and wellness operators certified to deploy our operating systems at the partnered tier — extending delivery capacity while you build on proven methodology and technology.
- Growing network across UAE & KSA, expanding through MENA
Technology licensing
License Core Direction infrastructure — the platform, challenge engine, community layer and AI capability — to power your own branded wellness experiences and operator programmes.
- For operators, insurers, gyms and platform businesses
Investors
An operationally profitable business pioneering an uncontested category, with a compounding data asset, anchor government relationships, and a MENA-first expansion strategy. Institutional enquiries welcome.
- Profitable since inception of current strategy · founder-led
Tell us what you want to build
Strategic partnerships, investor relations, media and speaking — one form, routed to the right desk.